Fairwater | We add new markets to your business

We add new markets to your business

Our niche markets are nice markets. Because they don’t cannibalize your existing markets. We create extra turnover and ensure predictable cashflow in all these markets. Without any risk. Isn’t that nice?

We add new markets to your business

Our new market are niche markets. Because they don’t cannibalize on your existing customers. We create extra business and profitability by adding new markets to your business. Isn’t that nice?

A solid distribution partner
for strong brands

We have one focus:

A-brands in Home & Personal Care, Beers & Spirits, and Food.

We have one strategy:

finding and maximally serving alternative markets for these products.

We have one goal:

to be the best partner for A-brands in purchasing and distributing (residual) batches in alternative markets.

A solid distribution partner for strong brands

We have one focus:

A-brands in Drinks, Personal Homecare
& Food.

We have one strategy:

finding and maximally serving alternative markets for these products.

We have one goal:

to be the best partner for A-brands in purchasing and distributing (residual) batches.

We do what we love and love what we do.

Fairwater is growing fast. Partly because of the guarantee of prompt payment and fulfillment of agreements. But also because;

We do what we like and love what we do. We offer professional partnership and passion in business. Our whole team strives for this ‘100% Lust For Life’ Mentality. That is the Fairwater way.

Our Promise

We offer you all those
sales channels as one distribution partner.

Many markets are experiencing decreased volume and profitability. Changing market conditions put pressure on market shares, volumes, and profit margins of A-brands. Fairwater searches for and finds niches in the market—small and new hotspots for A-brands that, when combined, form a serious sales channel. With the right service, these channels can grow even further.

Fairwater offers you all those sales channels as one distribution partner.

Our Services

We help you to
achieve your goals
with minimal effort.

As a strong trading- and distribution partner we ensure – from A to Z – that A-brand products reach all the niche markets in the desired way. This includes: storing, repackaging, relabeling, restickering in other languages and distributing. In short, we take care of everything from the manufacturers’ shipping to the sales channels’ warehouse.

Our professional approach gives you the least effort. And that works well.

About us

The only certainty is change. Continuously responding to this is our strategy.

Responding faster than the competition in changing market conditions gives you strategic advantage. Fairwater helps you responding quickly and adequately to changes in the market and turn apparent disadvantages into strategic advantages.

Discover our expert team and center of operations!

Insight

Europe’s Retail Landscape Transformed by Tech and Consumer Trends

In 2024, Europe’s retail landscape is undergoing profound shifts, driven primarily by technological advancements, changing consumer behaviors, and global market dynamics.

Rudolf Fourie

Insight

Challenges that A-brand manufacturers will face in the next coming years.

Large A-brand manufacturers are poised to face a myriad of challenges in the coming years as consumer preferences, market dynamics, and technological innovations continue to evolve.

Eugene Gommers

Insight

Results of large A-brand manufacturers over 2023

In 2023, large A-brand manufacturers experienced mixed results influenced by a combination of factors ranging from global economic fluctuations to changing consumer behaviors.

Sytze van Veen

We add new markets to your business

We add new markets to your business

We add new markets to your business

We add new markets to your business

We add new markets to your business

A solid distribution partner
for strong brands

We have one focus:

We have one strategy:

We have one goal:

A solid distribution partner for strong brands

We have one focus:

We have one strategy:

We have one goal:

We do what we love and love what we do.

Our Promise

Our Services

About us

Insight

Europe’s Retail Landscape Transformed by Tech and Consumer Trends

Insight

Challenges that A-brand manufacturers will face in the next coming years.

Insight

Results of large A-brand manufacturers over 2023

Author

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