Jake doesn’t
shop at
Albert Heijn
But he likes
peanut butter
too, you know
There are lots of niches
between the dots
Fairwater finds extra volume and profitability in the market.
Rising living costs are making consumers more cost-conscious. They’re choosing private labels more and more often or looking for alternative channels. There’s an increase in low-end retail, online shopping and ethnic retail. These changing market conditions are putting pressure on A-brand market shares, volumes and profit margins. And that puts pressure on you. Because KPIs must be achieved.
Fairwater dives deep and finds niches in the market.
We find new hotspots for your great brands that we can grow and develop together. With us as a distribution partner we nourish growth and develop new markets, without conflicting with your current business.
Fairwater offers this sales channel as your single distribution partner.
Where are your niches?
We love to tell you all
about it.
“Great distribution
partner
to work with”
Dolf van den Brink CEO Heineken Nederland
